Forum For The Future

Forum for the Future is a not-for-profit which works with companies and organisations on sustainability issues. A global organisation, they were redesigning their website and needed new copy written in a consistent tone of voice.


The brief

Forum for the Future asked me to refresh the existing copy on their website, as they were undergoing a redesign. The copy needed a consistent tone of voice and I also streamlined it as a lot of the copy was wordy.

The organisation already had very detailed style guides to work to and I also worked with the design team to create copy to word counts.

The main thing that needed addressing was the use of jargon and technical language across the site. The original site was difficult to read, and didn’t get across the point of the website or the company efficiently.

I created content for all sections of their new website and worked with key members of their staff to ensure the content was accurate and reflected Forum for the Future’s ethos. I also worked with the design and development team to ensure the copy I wrote would fit in well with the design of the new website.

Jo worked with us on delivering some copy for key pages of the website: the deadlines were very tight and there were many vocal stakeholders for different pages. Jo delivered great copy on a short timescale taking into account both user and stakeholder objectives.
— Forum For The Future

The result

The fresh new copy reflected the brand and also helped users understand what the organisation does, removing a lot of the jargon that previously was on the site.

If you’ve got a website which has a lot of jargon, or you’re thinking of refreshing the content of your site, contact me and let me reorganise it for you!