Case Studies

Virgin Holidays: brochure copy

I worked with Virgin Holidays creating and editing content for a selection of their print brochures. I rewrote the copy for their USA and Canada, Florida, and Far East brochures.

The brief

They required the old content in their existing brochures to be brought in line with their new “Unleash Your Mojo” branding, and it also needed a consistent tone of voice, working to the company’s guidelines, which meant that the copy took on a fun and inspiring tone.

The result

Over a month I worked on-site with Virgin Holidays, liaising with the content manager and also doing my own research to bring the brochures up to date, all the while keeping the copy I wrote consistent and engaging.

During this time I delivered the content early meaning I could work on more content for the brochure team. This is just one example of print content that I’ve worked on – if you need someone to help you reorganise your brochure get in touch with me today!

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