Case Studies

The Student Room: on-site content creation

An ongoing content project updating educational profiles on The Student Room's website using their custom CMS.

One of my long term projects has been working with The Student Room, a website that runs dedicated forums for students at college and university, and provides an impartial information hub on everything from GCSEs, A Levels and university applications, to health and relationship advice.

The brief

My original brief was to create and upload more than 50 guides (which has since risen to approximately 150 and counting) for individual universities that form part of a redesign of the website's list of universities. I was given a brief to write five sections for each of the universities: an overview section and introduction, information on their facilities, courses, accommodation and open days.

I had to source all of this information from previous guides they already had on their site as well as consult the universities' websites to get up to date information. I then pulled all of this information together to create guides with one consistent, friendly tone of voice that would appeal to students looking for valuable information on applying to university, and uploaded it to their custom CMS.

The result

Click on each image for the full university profile pages:

Delivered on time and on spec, this is just one example of the kind of on-site copy I can create. Do get in touch if you need some help on refreshing the content on your website!

Get in touch

01273 251512